@troupconstruction
Troup Construction
Originally hired as a Junior Designer with Troup Construction, I quickly expanded my role by capturing project photos, creating reels, and managing the company’s social media presence. I documented home remodels from before to after, guiding viewers through the transformation process and sharing meaningful details along the way. My storytelling and visual content helped strengthen the brand’s online presence and attract new clients.
PROJECT SCOPE
Junior Designer, Brand Identity, Social Media, Photographer
INDUSTRY
Home Interiors, General Contractor
FEED AESTHETIC
THE STORIES THAT connect
As part of my role managing Instagram content for Troup Construction, I developed and shared dynamic story sequences that offered viewers an inside look at the homes we were renovating. Each story was crafted to guide followers through ongoing projects, highlight key stages of the remodeling process, and provide educational insights that helped demystify our work. In addition to showcasing progress and design details, I incorporated team spotlights and fun behind-the-scenes moments to humanize the brand and build stronger connections with our audience. These stories not only elevated engagement but also reinforced trust by giving clients a transparent and engaging view into the heart of our projects.
